Outside the Chocolate Box
"We have a customer that uses our 2x3" wrapper bars for their safety program," said Delaney. "Each wrapper promotes a particular safety goal and they have had marked increase in awareness, resulting in less accident claims."
Mike Shulkin, president of Chicago-based A La Carte, gave another behavior-reinforcing incentive example. The promotion used A La Carte's new chocolate message bar pop as a reward for salespeople at a retail chain, giving it out each time they sold a specific high-end product. "Hidden in the chocolate was a dollar denomination that the sales person turned in for the cash prize which varied from $10.00 to $500.00," explained Shulkin. "Because the dollar amount was hidden on the stick inside the chocolate, the sales staff enjoyed the chocolate and the suspense in finding their prize."