NEW SCHOOL
ACCORDING TO STATISTICS from the National Center for Education Statistics and the Carnegie Foundation for the Advancement of Teaching, there are 4,388 colleges and universities in the United States. For distributors looking to successfully sell imprinted apparel to this market, there is certainly no shortage of opportunities. The top schools and most recognized names probably have long-standing deals, but what about the 3,500 other schools of which most people have never heard? Each institution has proud students willing to promote their school and school teams on T-shirts, pants, sweatshirts and even underwear. “Students will spend money on anything that has [their school logo] on it,” said Jason Neve, graphic designer and sales associate at Boardroom Custom Clothing, Vancouver, Canada. “It doesn’t take much ... they’re loyal to their school.”
- Companies:
- Boardroom Custom Clothing
- People:
- Byron Reed
- Jason Neve