NEW SCHOOL
A student body of informed consumers with a social conscience is reshaping the promotional apparel market
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Neve agreed. “Traditionally, you could just get away with putting a logo on some cheap shirt,” he said, “but you get what you pay for and 98 cents doesn’t really buy you a terrific shirt, in terms of quality and styling.” Neve said when students are shopping, they know “they can go into another store and find something else that’s much, much more stylish [and] better quality.” He also said the prices tend to be similar
in college bookstores and retail shops, adding further to the comparisons and increased expectations.
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- Companies:
- Boardroom Custom Clothing
- People:
- Byron Reed
- Jason Neve
Laurence Liss
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