N.Y.

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.

USA Inc., Grand Island, N.Y. announced the launch of the 2010 Full Line Catalog. Introducing over 100 new products including the company's new Magnet line and several go- green products. The 2010 New Products Edition is available on Starline.com and features Starline’s new products for 2010 from the company's eight industry categories.

ACCORDING TO STATISTICS from the National Center for Education Statistics and the Carnegie Foundation for the Advancement of Teaching, there are 4,388 colleges and universities in the United States. For distributors looking to successfully sell imprinted apparel to this market, there is certainly no shortage of opportunities. The top schools and most recognized names probably have long-standing deals, but what about the 3,500 other schools of which most people have never heard? Each institution has proud students willing to promote their school and school teams on T-shirts, pants, sweatshirts and even underwear. “Students will spend money on anything that has [their school logo] on

BAD HAIRCUT, MAYBE. Or it could have been a downpour of rain, sleet, snow or a combination of the three. Possibly the snooze button was pressed one (or two, or three) too many times and there was no opportunity to get ready for work. Whatever the reason, most people have, at some point, been thankful for that often-neglected hat. Everyone has one: The hat sitting in the closet above the sad-puppy sweater mom gave on the last birthday (still with a price tag on it) and the acid-wash jeans that have been hiding since ‘88 (they might come back in style). Sooner

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