NEW SCHOOL
A student body of informed consumers with a social conscience is reshaping the promotional apparel market
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A distributor’s job is far from finished once he or she finds a school willing to hear the pitch.
Today’s college students have different concerns than students of previous generations. The term “global warming” first appeared in the late 1970s. For those who came of age before this time the concept seemed far-fetched, but for a generation that has grown up facing the realities and the science, it is often a pressing concern.
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- Companies:
- Boardroom Custom Clothing
- People:
- Byron Reed
- Jason Neve
Laurence Liss
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