NEW SCHOOL
A student body of informed consumers with a social conscience is reshaping the promotional apparel market
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There’s no doubt that when it comes to colleges and universities, the students are running the show. Distributors need to keep this in mind when targeting this market. It also helps to visit some campuses to get a good sense of what styles and colors are popular.
With all the time students are investing in education, it seems only fitting that distributors should invest in their own education in order to better serve this market.
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- Companies:
- Boardroom Custom Clothing
- People:
- Byron Reed
- Jason Neve
Laurence Liss
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