NEW SCHOOL
A student body of informed consumers with a social conscience is reshaping the promotional apparel market
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Retro looks and stylings are also popular on college campuses, noted Reed. These include vintage cuts and worn, faded colors. Beyond that, he suggests distributors watch for the most popular thematic elements in a given year. He said movies often influence style and pointed out the success of shirts with pirate-themed decorations, such as a skull and cross bones. Reed said not all college buyers will be interested in such edgy imprints, though. “Usually, you can tell as soon as you walk into a place,” he said. A school’s willingness to try fashion “depends on the size of the school,” he continued. “If they’re a small bookstore and they don’t have a huge run-through of kids,” then they tend to be more conservative.
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- Companies:
- Boardroom Custom Clothing
- People:
- Byron Reed
- Jason Neve
Laurence Liss
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