Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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PM: How are plastic cards different today than they were 10 years ago?
WN: Ten years ago, long-distance was the most popular card-based product and gift cards were just beginning to emerge. Downloadable music, games, ringtones and other products were either new or non-existent. Today, there are vastly more product types available, allowing companies to use card-based programs to provide better value to clients at lower costs.
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- People:
- Watson Nichols
Cynthia T. Graham
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