Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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SP: Finding innovative uses for existing products can help distributors find niche sales. An example of this came from one of our successful distributors who took a standard luggage tag product and sold it to a music store chain as a band-rental instrument identification tag. The main thing is to not pigeon-hole yourself into thinking a product only works in certain markets. Music download cards are not just for the music industry, they are a great way to give a popular gift to a younger demographic. Think of cards as a delivery mechanism for anything, from product messages or promotions to an actual gift or a functional tool, such as a calendar card or a branded ice scraper card that can fit in your wallet.
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- People:
- Watson Nichols
Cynthia T. Graham
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