Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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SP: Promotional plastic cards are definitely a growth segment. Card growth in general is tracking at more than 11 percent to 13 percent annually (according ICMA Market Surveys for the past five years). Promotional card sales have ridden the wave of that growth. Additional help comes from efforts to continually introduce new ideas for card uses and to adapt to new trends or cultural shifts, i.e., music download cards.
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- Watson Nichols
Cynthia T. Graham
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