Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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PM: What is your outlook for plastic cards in the promotional products industry?
WN: Our outlook is extremely positive. We believe that card-based programs will become the primary tool for promotional and incentive programs. Because of our product and retail relationships and our technology expertise, InComm can create programs that deliver better results for the same or even lower investments for our clients. And as more and more companies launch successful programs, the demand for creative, cost-effective promotions and incentive programs will continue to increase.
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- Watson Nichols
Cynthia T. Graham
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