Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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PM: Is the sale of promotional gift cards increasing or decreasing?
WN: They are increasing, for all the reasons already mentioned. For the most part, card-based programs allow clients to get more value for their promotional expense because of the popularity of card products among their customers, employees or other recipients.
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- People:
- Watson Nichols
Cynthia T. Graham
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