Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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SP: Because of the incredible proliferation of plastic cards, there is a perceived value with any type of plastic card. Regardless of the ultimate utility of the card, connecting with a widely used product medium that has intrinsic value lends to an instant credibility. Additionally, printed plastics are very versatile as a print medium. Not being limited to simple logo imprints and having room for branding or messaging can be a tremendous advantage.
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- People:
- Watson Nichols
Cynthia T. Graham
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