Lost in Translation?
Itโs the Worldโs Wide Web, and youโre just living in it. Get fluent in the Internet, fast
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But planning in a vacuum can lead to what Ian Lurie, president of Seattle-based Internet marketing agency Portent Interactive, calls ego-driven design. “Too often, businesses insist on a feature because they think it is important,” he noted. “But it’s only important to them.” Often, the person in charge of the site is simply too close to the business and knows too much about its services to be able to see things from a customer’s perspective, added Finck.
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Christen Gruebel
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