Lost in Translation?
Itโs the Worldโs Wide Web, and youโre just living in it. Get fluent in the Internet, fast
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Immersion technique #3: With SEO, if it sounds too good to be true—it is. Read Google’s Webmaster Info section for the specific no-no’s, but a few include keyphrase stuffing, using invisible text and participating in free link exchanges.
Social graces
The rise of Facebook, LinkedIn and Twitter as well as the popularity of blogging have given marketers many more ways to connect with their audience. But
collectively, social networking tools are an animal all their own. “These platforms are not places where you should market to someone,” Finck emphasized. “The idea is to build followers and respect within your area of business.”
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Christen Gruebel
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