Lost in Translation?
Immersion technique #2: Put a lot of time initially into your site’s organization and hierarchy (how each page links to the next), Williams suggested. Use sticky notes to shift and rearrange pages so the navigation follows an intuitive order.
The Search Starts Here
No matter how good your site looks, nothing will matter if people can’t find it. “Search engines currently generate 75 percent of everything that happens online and I don’t see that changing anytime soon,” Lurie maintained.
Implementing quality search engine optimization (SEO) tactics on your Web site will help improve your rankings when a customer searches on Google and the like. Simply, “People aren’t going to click through 199 results just to find you,” said Heather Lloyd-Martin, president and CEO of search marketing solutions provider SuccessWorks in Bellingham, Wash.