Lost in Translation?
Itโs the Worldโs Wide Web, and youโre just living in it. Get fluent in the Internet, fast
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On the other hand, a blog is (slightly) more forgiving in that it’s less stringent in terms of the “right way” to dialogue with customers. Holly Berkley, Internet marketing consultant and author of Marketing in the New Media, explained: “It puts a personal feel on your Web site, which can make potential customers feel like they know you better, and possibly trust you.” Yes, you can throw in a special offer every now and then on a blog (don’t you dare try it on Facebook, though). However, the rest of the time “provide all sorts of information about what you do,” Lurie said. “The stuff that seems simple to you is arcane to your audience.”
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Christen Gruebel
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