Lost in Translation?
Itโs the Worldโs Wide Web, and youโre just living in it. Get fluent in the Internet, fast
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Immersion technique #1: Get three to five people together and watch them navigate your site. Don’t help. Instead, take copious notes and have them explain in exact terms just where they get tripped up. “Put this information together into a cohesive list for yourself [that includes] exactly what you think needs to be done, and exactly what you discovered from watching potential visitors [surf] your site,” Williams said.
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Christen Gruebel
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