Lost in Translation?
Itโs the Worldโs Wide Web, and youโre just living in it. Get fluent in the Internet, fast
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Nevertheless, reports must be put into context, noted Lurie. “Did a radio station have a feature about you last week? Maybe that’s why online sales jumped, which means radio is a good medium for you.” By using the analytics to track your key performance indicators (KPIs)—i.e., the amount of leads generated or time spent on the site—you gain a practical knowledge of how the site is helping you in your sales strategy, he affirmed.
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Christen Gruebel
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