Lost in Translation?
Itโs the Worldโs Wide Web, and youโre just living in it. Get fluent in the Internet, fast
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Immersion technique #4: With social media, a long-term approach will guarantee success. “Companies should stay away from these sites unless they’re ready to invest six to 12 months adding real value to the community,” said Lurie.
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There are a lot of pieces to the puzzle that is an engaging, user-friendly, good-looking, effective Web site. “Don’t expect all site changes to pay off immediately,” Lurie said.
Knowing how to find what works and what doesn’t is an invaluable tool in achieving quantifiable results. Site traffic-reporting tools such as Google Analytics can help you determine what turned people off (“top exit pages”), said Berkley, as well as how many people visited and how long they stayed.
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Christen Gruebel
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