Ebaugh seconded the shock at the product diversity: “Little infant cheerleader sets, bibs, youth products, dresses, sundresses, cowboy hats … If you can envision seeing a logo on it and having it marketable and consumable, we’ll take a flyer on it.”
Though he mentioned the longtime reign of T-shirts and hats, Ebaugh pointed to the growing trend of shaking up the traditional college colors, such as T-shirts in pink for breast cancer awareness month or green for St. Patrick’s Day. “Some schools hold pretty fast to their colors, but we’re a little more flexible. We like to look at it as fashion … if someone likes Maryland but wants a green shirt, I’m more that happy to have them buy it,” he affirmed. However, when the standard school hues are used, it’s important to stick to the correct shades. “We’re pretty adamant about our PMS colors. If you’re going to use a red, we want it to be our red,” Ebaugh said.