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For distributors looking to get a similar foothold in the collegiate apparel market, the process for the University of Maryland and many others is governed by third-party agent, the Collegiate Licensing Company. According to Ebaugh, there are numerous deciding factors that determine whether or not the college will partner with a company, including how many suppliers the college already has filling a particular category, whether or not the applicant has paid their royalties in the past and if the potential product is deemed “appropriate” for the audience. For example, “If we had an application for product that [was] for gambling, or alcohol or tobacco-related products … we wouldn’t license those.”
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Christen Gruebel
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