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However, he noted a general flexibility in terms of product choice, and said he’s always on the lookout for creative additions to the University of Maryland brand.
Taking Creative License
The best place, arguably, for a distributor to try and fill the “new and interesting” quota is the college bookstore, bastion of promotional products on campus. The range of products there must speak to everyone from new parent to alumni. “It always surprises people when I tell them our infant and toddler items are the most popular items we sell into the collegiate market,” said Mindy Anastos, vice president of marketing for LAT Sportswear, Ball Ground, Ga.
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Christen Gruebel
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