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In an interview for Promo Marketing’s recent sports marketing feature (April 2009), Kippie Helzel, vice president of sales for Erie, Pennsylvania-based CPS/Keystone, touched upon the licensing aspect of the collegiate market from the supplier perspective. “We have a great customer in Atlanta that got the licenses for three universities,” she said. “They had to send us a lengthy document to sign in order to be able to produce water bottles for them, to acknowledge the license was proprietary, that we couldn’t make changes to the logo.”
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Christen Gruebel
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