The Sunny Side of Sickness
February 15, 2013

Promotions caught the summertime sniffles? Check out this collection of some suppliers' favorite health and wellness products for ideas on combating the months of summer sickness ahead.

Promo Marketing’s Continued Coverage from Day Two in Chicago
July 21, 2011

Football legend Mike Ditka spoke to a packed house this morning in his keynote presentation, “ACE: Attitude, Character and Enthusiasm,” at The ASI Show in Chicago. Ditka talked to the audience about his history with the NFL, his thoughts on teamwork and leadership, and his definition of success.

Supplier Excellence Awards Finalists
May 1, 2011

THE EDITORS AT Promo Marketing are thrilled to announce this year's finalists for the 2011 Supplier Excellence Awards. With so many great suppliers on the semifinalist list, it was tough deciding who in the industry is top in any given category. So this year, we put the decision making in your hands, dear distributors. We…

From Patriotic to Practical
March 1, 2011

There are a great number of reasons to buy American, ranging from weighty political and moral concerns to the basic business practicalities of running a physical product-based business.

SAAGNY Announces 2010 Scholarship Awards
September 1, 2010

Woodcliff Lake, New Jersey-based The Specialty Advertising Association of Greater New York (SAAGNY) announced the recipients of its annual scholarship awards.

Ensure your supplier partners know the rules.
July 2, 2009

When looking to get into the collegiate wear market, there are a few more variables at stake for distributors that might not necessarily exist with other sectors. When one of her distributor customers got the license for three universities, Kippie Helzel, vice president of sales for Erie, Pennsylvania-based CPS/Keystone, had to sign on more than one dotted line to secure the order. University logos are guarded closely, and there are defined rules regarding how they can and cannot be used—apparel and hard goods alike. "They had to send us a lengthy document to sign … to acknowledge the license was proprietary, that we couldn't make changes to the logo," she explained.

Higher Education
June 18, 2009

Let’s revisit, if you will, one of the most special and overwhelming times in a young person’s life: the tour de universities. Running around the country through various hallowed halls of learning is enough of a whirlwind, to be sure, but the most daunting part of it all has to be the variables involved. You might be able to briefly try each school on for size, but you won’t know if it truly fits until it’s been bought and paid for (first-semester transfers can testify to this).