Kidding Around
4 popular children's products and how to sell them
By
Sean Norris
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A case study
Broadbent gave an example of a successful sports ball promotion, where a restaurant partnered with a local high school's booster club to give away 100 miniature footballs at home football games. "The restaurant offers a limited-time coupon printed on one side of the ball," he explained. "The purple footballs with gold imprint match the school's colors. The footballs are thrown out at the game by [the school's] cheerleaders." Broadbent noted that the restaurant sees 30 to 35 customers redeem the coupons after each game.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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