Kidding Around
4 popular children's products and how to sell them
By
Sean Norris
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Puzzles and Games
Sales advice
When it comes to selling puzzles and games, it's all in the presentation. Allow potential buyers some hands-on time with the product, but don't let the presentation become too informal or unfocused. "Make sure you have made a connection with the item to that client specifically, because with fun items, your client can easily get distracted or overwhelmed," noted Francesco Indrio, president of ALPI International, Oakland, Calif. "So it's better to choose a few 'fun' items to present as opposed to having a lot of options, because fun can be distracting and get your client off-target."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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