Kidding Around
4 popular children's products and how to sell them
By
Sean Norris
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A note on safety
"It is a fine line to walk between selling a toy and selling a promotional giveaway that just appeals to children, but isn't intended for them," Pieper explained. "This is one of those cases, and in general, per CPSC guidelines, we will label the product with a marking that says 'not intended for use by children under 12.' But of course we cannot force this upon the individual end-users. It is very important for us as a company to be compliant with federal law, but equally important for each individual, especially parents, to make sure any use of adult products by their children is closely monitored if not outright denied."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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