Kidding Around
4 popular children's products and how to sell them
By
Sean Norris
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A case study
Indrio described a promotion where a client used one of ALPI International's puzzles for a sales conference. "After listening to speakers for a few hours, attendees were asked to dump out the puzzle, and the first person to finish it won a gift card," he explained. "Every single piece inside the box was imprinted, each echoing the conference talking points, so it was easier for attendees to align everything they had just heard from the speakers with the overall message. In the words of the distributor: 'It was a hit!'"
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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