Kidding Around
4 popular children's products and how to sell them
By
Sean Norris
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A note on safety
Complying with Consumer Product Safety Improvement Act (CPSIA) and Consumer Product Safety Commission (CPSC) regulations for children's products is a necessity, but it can be complicated depending on the item you're selling. With stuffed animals, things are a bit more clear-cut. "The good news about promoting with stuffed plush toys is that there is no gray area on our products' intended use," Socci advised. "Everyone knows stuffed toys are intended for children under 14 years old, no matter how they're decorated or where they're distributed."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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