Kidding Around
4 popular children's products and how to sell them
By
Sean Norris
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Where to sell
Pieper listed sports events and game days as the biggest markets for bobbleheads, with professional teams often running bobblehead promotions involving team mascots or star players. But she noted that sales opportunities aren't limited to the big leagues. "Bobbleheads have low minimums and could be used for smaller, local teams or pitched to bigger, professional teams," she said. "They are a great item for every college or stadium gift store, but also cheap enough for giveaways." She also mentioned several non-sports uses, including corporate mascots and political campaigns.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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