Golden Ticket
A guide to pitching, selecting and packaging promotional chocolate, candy and mints
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Sean Norris
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Another idea is to identify your client's intended message and pitch chocolate, candy or mints that tie in with that message. Think cinnamon candies for a business marketing a "hot" new product or breath mints for a company advertising "fresh" deals. Dengler provided another example. "Careerbuilder.com used our gummy worms in a header bag to get the message across about what they do, but in a fun and innovative way," she said. "The front of the header card said 'here's your bait,' and when you turned it over it said 'Now go catch someone exceptional.'"
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- Companies:
- Hospitality Mints
- Mid-Nite Snax
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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