Golden Ticket
A guide to pitching, selecting and packaging promotional chocolate, candy and mints
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Sean Norris
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Shechtman gave an example. "For a Universal Studios holiday promotion, we designed a Grinch Who Stole Christmas theme," she said. "[We] used elegant gold star packaging and a globe keepsake bank, their logo being a globe. We filled it with great treats for each of their clients, movie stars, etc. to enjoy, and towered all the components into a beautiful bundle," she continued. "A Grinch plush was provided to us by the distributor, to bring a smile when the tower was first opened. The gift was so successful that we were brought back in to design another campaign for their 100th anniversary celebration."
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- Companies:
- Hospitality Mints
- Mid-Nite Snax
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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