Golden Ticket
A guide to pitching, selecting and packaging promotional chocolate, candy and mints
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Sean Norris
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After that, things get a bit more subjective, depending on the client. Working with a big company or major corporation? Dengler suggested jellybeans or other candies available in corporate colors. Does your client want a thank-you gift for a loyal customer? Shechtman recommended gift baskets with a variety of treats that can be shared. "Food is a shared consumption product line," she said. "By that I mean the gift can be enjoyed by a group, office or family, so the impact is viral and everyone shares in the excitement and enjoyment."
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- Companies:
- Hospitality Mints
- Mid-Nite Snax
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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