Golden Ticket
A guide to pitching, selecting and packaging promotional chocolate, candy and mints
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Sean Norris
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That advice isn't limited to mints, of course. Chocolate, candy and other edibles can be used in a similar manner, as long as you get creative and keep your client's promotional goals in mind.
The product
While it's true that just about everyone loves sweets, translating that love into promotional success isn't as simple as throwing a bunch of random candy into a logoed tin. You've got to pick the right product, and that starts with the supplier. "Make sure you are working with a supplier that you trust is providing you the freshest food," said Margaret Dengler, marketing director for Mid-Nite Snax, Mineola, N.Y. "Find out if products are made to order or packed in advance. The supplier should be monitored by the FDA."
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- Companies:
- Hospitality Mints
- Mid-Nite Snax
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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