Golden Ticket
A guide to pitching, selecting and packaging promotional chocolate, candy and mints
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Sean Norris
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Cordes gave an example. "Any time you sell someone a beverage item—a mug, a tumbler, a water cooler—never leave the item empty," he said. "An excellent way for an add-on sale is to fill that beverage item with a specifically tailored, individually wrapped mint. The logo on the wrappers could be the company name, a holiday [theme] or the theme of an upcoming meeting, or just a way to say 'Thanks a mint' to your employees or customers."
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- Companies:
- Hospitality Mints
- Mid-Nite Snax
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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