Golden Ticket
A guide to pitching, selecting and packaging promotional chocolate, candy and mints
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Sean Norris
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If your client is still unsure what kind of candy to choose, try giving samples until you find something that works. "I think the biggest key to success is having samples for the end-user to try," said Dengler. "Just as someone touches a shirt to feel the fabric, they would want to taste food before buying."
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- Companies:
- Hospitality Mints
- Mid-Nite Snax
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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