Safety in Numbers
Four tips to help sell safety items to customers old and new
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PAINT LIKE MONET! On the box of every kit, those number-guided paint sets would woo consumers with the golden promise of artistic excellence. And, should the would-be impressionist follow directions to the very last detail, “Water Lilies” would emerge.
Consider the following a distributor’s by-numbers guide to creating quality safety-themed promotions. Whether it’s a case of getting a foot in the door, or simply selling more deeply with existing customers, these tips will make the traditional protective gear more appealing to any end-user. Follow closely, and create a marketing masterpiece.
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Christen Gruebel
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