Genumark, the largest Canadian-owned distributor of corporate branded merchandise, has named Mitch Freed its new CEO. Mark Freed, Mitch’s father and Genumark’s former president and CEO, will become the company’s executive chairman. Genumark is wholly owned by the Freed family, with Mark serving as the company’s top executive for 27 years...
Technologo, a Toronto-based maker of virtual sample tools and technology, has made some changes to its marketing department.
A summer marketing campaign run by Coors Light Canada forced the closure of a major Toronto intersection during rush hour on Monday.
Streetcars were diverted and police were called after a briefcase was found attached to a metal railing (at Spadina Avenue and Dundas Street West).
It turned out the briefcase was part of a month-long challenge to find prizes using an online map and through clues from Twitter. A recent company news release said some 880 similar briefcases were to be hidden across the country during July as part of a promotion dubbed ”Search and Rescue.”
Unisource Worldwide Inc., Norcross, Ga., will host a series of Unisource Strategic Branding Conferences, with the initial meeting scheduled for November.
Superex Promotional Products, Toronto, announced the appointment of Wayne Burden and Roberta Reiss of Northeast Marketing as its multiline representation in the Northeastern U.S.
Cutter & Buck and Caulfeild Apparel Group Limited have agreed to end their Canadian license agreement after a 20 year business relationship. Cutter & Buck's parent company, New Wave Group, will be assuming management of the brand as of July 1, 2013, with a base of sales operations in a new showroom office in Toronto.