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“Today, you see more and more people, from men to women to children, wearing headwear that is not just the old baseball cap with the team’s logo, but a highly evolved fashion piece that can speak volumes in terms of promoting a company’s image,” added Fishman. “The market has become more sophisticated, demanding better quality and more innovative decoration, and therefore has increased the demand for headwear that goes beyond a giveaway item to one that is desired.”
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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