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He continued, “During a recent meeting, a customer said, ‘I am taking these guests on a trip for two days. They all work for the same company, they all see the logo on the invitation, they will be hearing speeches and seeing the logo on print collateral. I am spending a lot of money on this hat. I want them to keep the hat and wear the hat after the event’.”
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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