Which isn’t to say that the market for the much-loved baseball cap has dried up. Today’s caps are more often stylish accessories than afterthoughts, and the demand and appeal has increased tremendously. Consider one of Fersten’s recent promotions: “We produced an order for a local charity event that was used to help raise funds for a childhood illness, and the headwear was a giveaway item to people who made donations of a certain level. The local TV broadcast team was also wearing the cap, and it garnered so much attention that an auction was held to continue to raise funds. Two people bid up to $2,500 each to receive one of the caps,” said Fishman.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.