With hip-hop artists frequently sporting hip headwear, and celebrities hiding behind those chic chapeaus, the exposure of particular styles creates different promotional options. “An interesting trend we are seeing is for end-users to offer some of our high-quality hats without logos,” explained Goldman. “They are buying from us a nice item that might sell at retail for a significant price point. Consumers are receiving so much merchandise with logos that they are being much more selective about what to incorporate into their lifestyle. Sometimes the perception is if an item has a logo splashed on it, then it [is] another novelty item.”
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.