The traditional cap may be where the promotional headwear niche has its foothold, but it is hardly the only product available. “While we started with several variations of baseball caps in 1972, we now offer more than 750 items, and baseball caps are one of the smaller collections,” said Goldman. He attributes part of this change to Philadelphia Rapid Transit Headwear’s strong relationship with the fashion industry. “We are usually a year ahead of the mass market because of our fashion clients. Because of this experience, we can offer these same styles, designs and logo applications to the premiums and promotions market.”
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.