One thing both Fishman and Goldman agree on is the incredible exposure offered by headwear. Because headgear is positioned at eye-level, it keeps logos front and center. Another benefit, particularly for the more fashionable styles, is the high perceived value. “A distributor should consider headwear to be an item that is not only a low-priced giveaway but, when chosen for its technical qualities such as fabric, features and style, and decorated with the most innovative types of embellishments, is also an impressive piece to present to [a client],” noted Fishman.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.