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CM: The distributor must have 100 percent knowledge of the product they are selling. The retailer is looking for a complete program to take to his customer. When a distributor can give him the complete program, that helps to get the [retailer] to add your line. Product choices and the marketing plan are very important and the item branding can go along way in finalizing the sale.
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- Companies:
- Galaxy Balloons
- Showdown Displays
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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