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CM: The retail marketplace is the first place the consumer goes to purchase products and services. It's the only place the consumer can purchase unique products, and even after surfing the web for products the consumer still feels better when they go to a retailer and purchase the products. The normal consumer still likes to touch and feel what they are going to purchase before they purchase it. The job of the distributor is to help the retailer with the purchase cost, ideas for advertising the product to the consumer and with placement ideas so the consumer wants to purchase from them.
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- Companies:
- Galaxy Balloons
- Showdown Displays
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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