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PM: Who is the key contact when approaching retailers?
KW: Understanding just who the decision-maker is remains one of the most important research elements. Typically this is the owner or store manager for boutiques and local retailers. However, as the size and complexity of the retail chains increase, this responsibility typically escalates to marketing managers, visual merchandise managers and directors of store operations.
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- Companies:
- Galaxy Balloons
- Showdown Displays
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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