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CM: For a distributor to break into the retail market they must have quality suppliers who offer and deliver great products with all the plans attached to make it a profit center for the distributor. The distributor has to have the ability to show the retailer the value of his products and then the products have to help the retailer turn a profit. If the retailer has a successful sales experience and his customer is happy … then the chain of distribution can only continue to get better.
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- Companies:
- Galaxy Balloons
- Showdown Displays
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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