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PM: Why is this a great market to serve?
KW: The retail market is a remarkable opportunity for distributors for several reasons. First, the revenue opportunities are substantial as the individual item costs are significant and the retailer's perceived value of the products is high. Second, the market for these products is fragmented, leading the retailer to work with the company/individual that best meets their needs. It's a fantastic opportunity for distributors to generate incremental, profitable revenue with much less undercutting of price than typical promotional items.
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- Companies:
- Galaxy Balloons
- Showdown Displays
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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